{"id":909,"date":"2023-09-14T11:13:26","date_gmt":"2023-09-14T14:13:26","guid":{"rendered":"https:\/\/natorganico.com\/?p=909"},"modified":"2023-10-27T16:20:26","modified_gmt":"2023-10-27T19:20:26","slug":"guarana-do-brasil-para-o-mundo","status":"publish","type":"post","link":"https:\/\/natorganico.com\/en\/guarana-do-brasil-para-o-mundo\/","title":{"rendered":"Guaran\u00e1, from Brazil to the World"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"909\" class=\"elementor elementor-909\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t<div class=\"has_ae_slider elementor-element elementor-element-6c5520be e-flex e-con-boxed ae-bg-gallery-type-default e-con e-parent\" data-id=\"6c5520be\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27dd93d2 elementor-widget elementor-widget-text-editor\" data-id=\"27dd93d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 20-09-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Guarana, a fruit native to the Amazon region of Brazil, has gained international prominence and popularity in recent years. The internationalization of Guarana has been driven by several factors, including the growing demand for natural and healthy products, the expansion of the global market for energy drinks and the appreciation of the culture and traditional ingredients of different countries.<\/span><\/p><p><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-910 aligncenter\" src=\"http:\/\/natorganico.com\/wp-content\/uploads\/2023\/09\/guarana-planta.webp\" alt=\"\" width=\"673\" height=\"450\" srcset=\"https:\/\/natorganico.com\/wp-content\/uploads\/2023\/09\/guarana-planta.webp 2500w, https:\/\/natorganico.com\/wp-content\/uploads\/2023\/09\/guarana-planta-300x201.webp 300w, https:\/\/natorganico.com\/wp-content\/uploads\/2023\/09\/guarana-planta-1024x686.webp 1024w, https:\/\/natorganico.com\/wp-content\/uploads\/2023\/09\/guarana-planta-768x514.webp 768w, https:\/\/natorganico.com\/wp-content\/uploads\/2023\/09\/guarana-planta-1536x1029.webp 1536w, https:\/\/natorganico.com\/wp-content\/uploads\/2023\/09\/guarana-planta-2048x1371.webp 2048w, https:\/\/natorganico.com\/wp-content\/uploads\/2023\/09\/guarana-planta-18x12.webp 18w\" sizes=\"(max-width: 673px) 100vw, 673px\" \/><\/p><p><span style=\"font-weight: 400;\">Guarana, with its flavorful and refreshing character, has been used for centuries by indigenous communities in the Amazon as a natural stimulant. Its fame and energetic properties gradually spread throughout Brazil and, more recently, to other countries around the world. With the increasing search for alternatives to conventional soft drinks and energy drinks loaded with sugar and artificial ingredients, Guarana has become an attractive option.<\/span><\/p><p><span style=\"font-weight: 400;\">The internationalization of Guaran\u00e1 is not just limited to beverages. Derivative products such as food supplements, chocolates and cosmetics have exploited Guarana's properties as a natural component to enhance physical and mental performance as well as general health and well-being.<\/span><\/p><p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-911\" src=\"http:\/\/natorganico.com\/wp-content\/uploads\/2023\/09\/guarana-planta2.webp\" alt=\"\" width=\"674\" height=\"451\" srcset=\"https:\/\/natorganico.com\/wp-content\/uploads\/2023\/09\/guarana-planta2.webp 2048w, https:\/\/natorganico.com\/wp-content\/uploads\/2023\/09\/guarana-planta2-300x201.webp 300w, https:\/\/natorganico.com\/wp-content\/uploads\/2023\/09\/guarana-planta2-1024x686.webp 1024w, https:\/\/natorganico.com\/wp-content\/uploads\/2023\/09\/guarana-planta2-768x514.webp 768w, https:\/\/natorganico.com\/wp-content\/uploads\/2023\/09\/guarana-planta2-1536x1028.webp 1536w, https:\/\/natorganico.com\/wp-content\/uploads\/2023\/09\/guarana-planta2-18x12.webp 18w\" sizes=\"(max-width: 674px) 100vw, 674px\" \/><\/p><p><span style=\"font-weight: 400;\">This global expansion of Guarana has brought benefits not only to the food industry, but also to the local communities that grow and harvest the fruit. Internationalization creates work and income opportunities for farmers in the Amazon region, helping to preserve the rainforest and promoting sustainable trade.<\/span><\/p><p><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-912 aligncenter\" src=\"http:\/\/natorganico.com\/wp-content\/uploads\/2023\/09\/guarana-planta3.webp\" alt=\"\" width=\"673\" height=\"377\" srcset=\"https:\/\/natorganico.com\/wp-content\/uploads\/2023\/09\/guarana-planta3.webp 1736w, https:\/\/natorganico.com\/wp-content\/uploads\/2023\/09\/guarana-planta3-300x168.webp 300w, https:\/\/natorganico.com\/wp-content\/uploads\/2023\/09\/guarana-planta3-1024x573.webp 1024w, https:\/\/natorganico.com\/wp-content\/uploads\/2023\/09\/guarana-planta3-768x430.webp 768w, https:\/\/natorganico.com\/wp-content\/uploads\/2023\/09\/guarana-planta3-1536x860.webp 1536w, https:\/\/natorganico.com\/wp-content\/uploads\/2023\/09\/guarana-planta3-18x10.webp 18w\" sizes=\"(max-width: 673px) 100vw, 673px\" \/><\/p><p><span style=\"font-weight: 400;\">\u00c9 importante ressaltar a import\u00e2ncia da preserva\u00e7\u00e3o ambiental e do respeito \u00e0s culturas tradicionais nesse processo de internacionaliza\u00e7\u00e3o. A sustentabilidade na produ\u00e7\u00e3o e a valoriza\u00e7\u00e3o das comunidades locais s\u00e3o elementos essenciais para garantir que a expans\u00e3o global do Guaran\u00e1 seja ben\u00e9fica tanto para a economia local quanto para o meio ambiente. Seguindo essa diretriz, Nat\u2019Organico tem acompanhado diretamente os seus fornecedores parceiros, o que resultou em parcerias de longa data com pequenos produtores e cooperativas e em engajamento na elabora\u00e7\u00e3o de projetos direcionados \u00e0 expans\u00e3o do cultivo de produtos org\u00e2nicos, prote\u00e7\u00e3o de terras de comunidades locais, e obten\u00e7\u00e3o de certifica\u00e7\u00e3o Org\u00e2nica, destacando o potencial positivo da valoriza\u00e7\u00e3o do com\u00e9rcio sustent\u00e1vel de ingredientes tradicionais.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>O Guaran\u00e1, uma fruta nativa da regi\u00e3o amaz\u00f4nica do Brasil, tem ganhado destaque e popularidade em n\u00edvel internacional nos \u00faltimos anos. A internacionaliza\u00e7\u00e3o do Guaran\u00e1 tem sido impulsionada por diversos fatores, incluindo a crescente demanda por produtos naturais e saud\u00e1veis, a amplia\u00e7\u00e3o do mercado global de bebidas energ\u00e9ticas e a valoriza\u00e7\u00e3o da cultura e dos [&hellip;]<\/p>","protected":false},"author":2,"featured_media":910,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"_links":{"self":[{"href":"https:\/\/natorganico.com\/en\/wp-json\/wp\/v2\/posts\/909"}],"collection":[{"href":"https:\/\/natorganico.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/natorganico.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/natorganico.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/natorganico.com\/en\/wp-json\/wp\/v2\/comments?post=909"}],"version-history":[{"count":4,"href":"https:\/\/natorganico.com\/en\/wp-json\/wp\/v2\/posts\/909\/revisions"}],"predecessor-version":[{"id":1028,"href":"https:\/\/natorganico.com\/en\/wp-json\/wp\/v2\/posts\/909\/revisions\/1028"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/natorganico.com\/en\/wp-json\/wp\/v2\/media\/910"}],"wp:attachment":[{"href":"https:\/\/natorganico.com\/en\/wp-json\/wp\/v2\/media?parent=909"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/natorganico.com\/en\/wp-json\/wp\/v2\/categories?post=909"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/natorganico.com\/en\/wp-json\/wp\/v2\/tags?post=909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}